When you are lobbying it is important to have a lobbying strategy and to stick to it.
When you are lobbying it is important to have a lobbying strategy and to stick to it.
Develop a strong message and stay on message.
Agree on your key messages.
Be 100% sure about what you want.
Lobbying needs to have a policy ‘ask’. What is it that you want the people you are lobbying to do?
Make sure you ask the right people.
There is no point lobbying an MLA on something that is the remit of your local Council.
Co-ordinate your direct and indirect lobbying.
Make sure you know what you are doing and try to time events so that they have maxim impact.
Know what to say and who is saying what.
Agree key facts and figures, key requirements, and evidence of demand, key messages, spokeswomen/men Involve volunteers, staff, management, board (roles and responsibilities, who takes decisions)
Make it mean something
Use real life stories to make your issue come alive and show its impact.
Keep it fresh
Don’t just assume its working. Develop some key performance indicators and don’t be afraid to review tactics and try new things
