A two track approach to lobbying is often a good idea - direct lobbying with the relevant people and a more indirect approach to push your issue up the agenda.
Influencing policy can be a tricky business. While politicians and political parties set the policy agenda they also strive to be in step with public opinion. They do have to get elected after all!
For voluntary and community organisations adopting a two track approach to lobbying is often a good idea. This involves direct lobbying with the relevant people and a more indirect approach designed to push your issue up the public agenda.
Direct lobbying
Work with:
- civil servants,
- ministers,
- MLAs, MPs, MEPs, councillors
- clerks,
- advisers
Indirect lobbying (campaigning)
Activities to push issues up the political agenda
- media activity,
- local lobbying,
- letter writing,
- rallies,
- legal interventions
