Managing the Media in a Crisis

NICVA hosted the third training session of our MediaConnect programme, a free programme for NICVA members, designed to better connect voluntary and community sector spokespeople with the media.

NICVA, through the MediaConnect programme, is committed to equipping the voluntary and community sector with the correct tools to enable members to better promote their work through online, print and broadcast media.

Our ‘Managing the Media in a Crisis’ training was delivered by journalist and PR practitioner Nick Garbutt who has a wealth of experience in crisis work; handling the PR for Northern Bank when it fell victim to the biggest cash robbery in history is one of his best-known assignments. Nick is the editor of NICVA's policy magazine ScopeNI, former editor of the Irish News and deputy editor of the Belfast Telegraph.

Yesterday's training helped participants better understand how to put provisions in place to manage the fall-out from a media crisis before it escalates. Ideas on mitigating damage in a media crisis and ways to avoid PR disasters that can have a huge effect on reputation and fundraising efforts were explored. Participants discussed risk audits, templates for in-house social media policies and various communications protocols. 


The training covered:

  • Planning for a crisis
  • When a crisis happens - How to respond
  • Creating a tailor-made crisis strategy
  • Creating a social media policy for staff and board members
  • Nominating the right spokesperson
  • Providing examples from both positive and negative crisis communications


Interested in MediaConnect?

NICVA's MediaConnect website enables journalists and the media to easily and quickly connect with our sector and support better engagement between the voluntary and community sector and the media. We have been engaging with a range of online, print and broadcast journalists to encourage them to sign up to the MediaConnect website. If you think your organisation would benefit from better engagement with the media to promote your work, please consider signing up. 

MediaConnect is a member only service. If you are a NICVA member and would like to know more, get in touch with me by emailing [email protected] 


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