Digital Fundraising (CFNI) **REGISTRATION CLOSED**

Registration closed
25 February 2021 -
11:00am to 12:30pm

This webinar is for those who want to learn about how to use digital platforms and methods to fundraise more effectively. It is part of the CFNI Accelerator programme and will help you learn more about digital fundraising from professional fundraisers who have a wealth of experience.

This 1.5 hour webinar is delivered by Matthew Allen from Concern, Rosie Forsythe from Cancer Focus and Nadine Campbell from The Rainbow Project and IOF. We are delighted to have these speakers to share their expertise and give us real examples of what has worked for them. There will be an opportunity to ask questions and discuss topics at the end of the session.

In advance of the training we will ask you to let us know of the topics you are particularly interested in and any questions that you have.

Nadine Campbell is an award winning Fundraiser specialising in Marketing and Fundraising for not-for-profit organisations. She has 15 years working with International, National and Local charities. She is passionate about increasing income for organisations utilising new innovative fundraising channels, such as Digital fundraising, Individual Giving (direct mail), legacies and improving supporter care. She is Trustee for The Chartered Institute of Fundraising and The Rainbow Project.

Nadine will cover:

  • Landscape of digital FR 
  • Trends 
  • The Big Give - Age NI / Facebook donate 

Matthew Allen has 10 years’ experience within the voluntary sector in Northern Ireland as a fundraiser. He has worked for local, national and international organisations including RNID, NI Adult & Children’s Hospice, Cancer Fund for Children and currently as Community Fundraising Manager at Concern Worldwide. Matthews experience covers several areas of fundraising such as community, corporate, events as well as fundraising management, and he has been a member of the Chartered Institute of Fundraising Northern Ireland committee since 2015.

Matthew will cover:

  • Considerations for adaptation/movement to digital fundraising
  • Promote from within ( engage networks to embrace digital fundraising) – some examples
  • Climb for Concern & Ration Challenge
    • Climb for Concern: Campaign positioning,
  • Ration Challenge: Some campaign elements and takeaways ( Won’t be too highbrow on facebook ads, targeting etc, as not to alienate people)

Rosie Forsythe worked in hospitality, before moving over to the voluntary sector in 2011 and started working for Cancer Focus NI (then Ulster Cancer Foundation) as a Community Fundraising Officer. Since then, Rosie has worked her way up the career ladder and is now the Corporate and Community Fundraising Manager and has worked for the charity for 10 years. She is passionate not only about fundraising, but the work Cancer Focus NI does and hopes that one day, in the near future cancer will no longer be a life threatening disease.

Rosie will cover:

  • Impact of Covid-19 had and continues to have on the charity
  • Virtual Events - the facts & examples of events we have planned. (Belfast Virtual Marathon)
  • Long-term impact of virtual fundraising
  • Virtual fundraising recommendations (do’s & don’ts)

The Accelerator Programme

This webinar is part of the Community Foundation for NI Accelerator Programme funded by the Department for Communities. The Accelerator Programme aims to improve the skills and confidence of people in our sector and strengthen organisations at this critical time.  NICVA is delivering a series of webinars from September 2020 to March 2021, for more information click here


Cancellation Policy

Please be aware that you may be charged if you don't attend an event you have registered for—even in the case of free to access events. Full details on NICVA cancellation policy