Managing the Media

This course gives you a behind the scenes look at how journalists construct and interview for a story, so that you are prepared and ready for maximum impact when the cameras turn up live on the day. This session is part of our Communication Training Series.

As a charity or voluntary organisation, public and stakeholder awareness of your organisation and your mission is critical. The mainstream media can influence public dialogue and confer credibility on the issues you want to highlight. For this reason, the mainstream media is a publicity tool that you can’t ignore for your awareness campaigns.

Sarah Travers is a former BBC journalist and has designed this interactive and practical session to help you improve how you work with the media and communicate your message. You will also receive on the day one to one support, practice and feedback.

Who is this session for?

If you want to get mainstream media to be interested in your story this training is for you. It is for those who represent their organisation or cause on the radio or TV, through interviews and live content.

Content

• Learn how to make your story newsworthy to appeal to the needs of journalists.
• Find out how to plan your key message for a media interview
• Experience a live TV interview in a safe environment, under the guidance of an experienced broadcasting mentor.

Places are strictly limited to 10 people on this course so please book soon if you would like to attend.  Refreshments and a sandwich lunch are provided on the day.

Feedback from past participants

"A fantastic, hands-on session teaching practical skills that can be applied straight away"

"Sarah is an excellent trainer who shares her wealth of knowledge and experience and builds the confidence of every delegate"

"I've learned so much about how to conduct myself during an interview, how to maximise impact and that I'm better than I thought."

Trainer Bio

This session will be delivered by Sarah Travers from Bespoke Communications.  Sarah is a former BBC news journalist and TV presenter, with a keen interest in stories and the people that shape them. Sarah is a NICVA  Associate and has delivered media training to many organisations in the Voluntary and Community Sector.

Communication Training Series

You can find out more about other sessions in the series and book your place by clicking the links below. All courses have limited places so please book soon if you wish to attend.

21 October 2025 Podcast Accelerator | NICVA

13 November 2025 Social with Strategy: A 7-Step Framework for Purpose-Driven Social Media | NICVA