Individual Giving recording

20 Sep 2021 Sandra Bailie    Last updated: 20 Sep 2021

On 16 September 2021 Pebblebeach delivered a webinar on Individual Giving. Below is a recording of this webinar in case you missed attending.

This session is suitable for charities and fundraisers just starting out on their individual giving fundraising journey; and those looking to take their programme to the next level. It is delivered by Ash Gilbert and Elley Martin, founder and senior account manager respectively with Pebblebeach.

The session covers:

  • Audience – how to analyse your prospective audience for a campaign and how to select the right people to approach
  • Proposition – how to create a strong, tangible fundraising proposition that will maximise response
  • Media – a look at how to use offline and online channels, so your campaign reaches your audience in the right way
  • Timing – a discussion on how the timing of campaigns – from the time of year to the time of day – can make a huge difference
  • Creative – a look at how both words and imagery can be used to deliver compelling, successful campaigns

Watch the webinar here:'s picture
by Sandra Bailie

Head of Organisational Development

[email protected]

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