#TickTheBox for Gift Aid – why it’s important

Last modified
2 October, 2025

Every year, charities miss out on £560m in unclaimed Gift Aid. As we face a tough funding climate with increasing costs, encouraging your supporters to #TicktheBox means we can make an even bigger difference in these tough times.

#TicktheBox  Gift Aid image

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What is gift aid?

Simply put, Gift Aid is a government scheme that allows charities to claim additional funds— boosting each donation without costing donors a penny extra.

When a registered charity or Community Amateur Sports Club (CASC) receives a donation from a UK taxpayer, the charity is entitled to claim an extra 25% paid on that donation from HMRC.

So, a £20 donation processed with Gift Aid becomes a £25 donation!

Gift Aid is important for charities and means millions of pounds extra go to the charity sector. Each time an eligible taxpayer donates and forgets to tick the Gift Aid box, the money stays with HMRC and the charity misses out.

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Gift Aid Awareness Day 9 October 2025

Since 2018, charities across the UK take to social media for one day every October to share the #TickTheBox message with donors, supporters, volunteers and others.

This is your chance to spread the word and let your donors know the importance of Gift Aid to your charity.

It takes donors seconds to do, and they only have to do it one time.

And once a donor has completed the Gift Aid declaration form, you can even claim Gift Aid retrospectively on donations of more than £30 for up to 4 years from the end of the financial period in which you received it.

Organised each year by Charity Finance Group, charities can download their 2025 #TickTheBox toolkit with logos, social media graphic, and 'how-to' now and share the enormous impact Gift Aid has on your beneficiaries and communities and why it is so important to #TickTheBox.

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Is it worth your time?

Recently Dementia NI audited their income streams and identified that they have missed out on around £75,000 simply because their donors did not #TicktheBox.

Imagine what you could do with that!

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Useful Resources

NICVA Resources

External Links

 

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Jocelyn
Horton
Fundraising Advice Officer