Campaign Planner - Questions to consider when planning your campaign
What is a policy?
- It is how political vision is translated into action/change
- This change can take various forms- e.g. a law, tax, regulation, fund
- It is a solution to an identified societal problem or gap
- Delivers outcomes for citizens
What is lobbying and campaigning?
- Seeking to influence, persuade and build relationships with decision makers and legislators to effect change.
- In the voluntary and community sector we represent different sectors and lobby on their behalf to ensure positive outcomes for society and our environment.
- Informing public debate and raising awareness of issues
- Education policy and decision makers
How can we influence decisions?
- Lobbying and engaging with politicians—MLAs, MPs, Councillors, MEPs
- Utilising political mechanisms e.g. presenting at committees (NI Assembly, Westminster, Local councils, European Parliament)
- All Party Groups
- Using human rights and equality frameworks
- Using international frameworks- e.g. Sustainable Development Goals
- Working with others in an alliance or coalition with other groups
- Using media and social media
- Responding to consultations
Creating a campaign
What is your policy change objective, what do you want to achieve and what will success look like?
Create a strategy.
Will there be costs (money and time) attached to the campaign?
Consider how you could reduce costs by working with other groups.
Example Campaign: Action Mental Health: ‘Regress? React? Resolve?
Securing mental health as an integral part of the 2016 Programme for Government
|There was an underspend in mental health provision and non-implementation of key mental health proposals, QUB research commissioned by AMH in 2015 into mental health provision here|
Targeting Minister for Health, Chair of the Health Committee, MLAs, mental health stakeholders, DoH, Health Trusts, service users
Research, Mental Health Summit, Report Launch event, hustings, social media, meetings with political reps
Assembly Election 2016 and subsequent publication of Programme for Government
Cost of research, hosting events and hustings, printing of reports and publicity material.
- Health Minister invested £175,000 in mental trauma service.
- Explicit reference to research recommendations prominent within political party manifestos.
- Mental Health explicitly referenced in draft Programme for Government.
- NI government departments and their remits: https://www.northernireland.gov.uk/topics/your-executive/government-departments
- NI Assembly Committees: http://www.niassembly.gov.uk/assembly-business/committees/
- NI Assembly Information Management System: http://aims.niassembly.gov.uk/
- NI Councils: https://www.nidirect.gov.uk/contacts/local-councils-in-northern-ireland
- UK Parliament: https://www.parliament.uk/
- NICVA MediaConnect: https://www.nicvaconnect.org/mediaconnect
- Policy and Campaigning groups in NI: https://www.nicva.org/resource/policy-and-campaigning-groups-ni
- Tips for lobbying in the absence of government https://www.nicva.org/article/public-affairs-forum-tips-for-campaigning-in-the-absence-of-the-ni-assembly