For #FundingFebruary2026, Vicky Hewlett, Head of Marketing Communications at Give A Little explained how you can work towards building a sustainable cashless fundraising strategy with their solutions.
Catch up on the recording below.
The goal of this webinar is to demystify cashless fundraising technology.
Vicky moved beyond the "how-to" of card readers and focused on a holistic strategy.
Attendees learnt about how to transform a simple transaction into a meaningful "Point of Donation" that encourages higher gift values, donor loyalty, and charity focused features like Gift Aid, marketing opt-in, reporting and recurring monthly donations.
Watch the video for a practical roadmap for cashless fundraising success, which covered:
- The stats behind the shift: Why moving to cashless is no longer optional for any age demographic.
- Choosing the right hardware: Comparing fixed kiosks, handheld devices, and smartphone apps to find your best fit.
- Maximising every gift: How to use branded campaigns and suggested donation amounts to increase your average gift from £3.50 to £10+.
- The power of the Give A Little Champion App: How to scale your fundraising by supporters to collect donations using their own smartphones.
- Getting the most out of your data: Monitoring your cashless fundraising performance to optimise for success
Explore Give A Little at: https://givealittle.co/
Discover how the Stroke Association has grown their contactless donations with Give A Little in Northern Ireland.
