The recording from this session is available below. Here are some tips from Louise:
- Think about which platform is right for your organisation
- Audience – who is your audience and which platforms are they on, demographics, psychographics
- Your audience is not everyone, you need to be specific
- Be of value to your audience
- Shorter is better, 90 minutes
- Create a conversation – if people feel involved then they will support you. People connect with people
- Make it easy for people to donate – you can add donate button to FB
- Canva.com is a great resource for images
- Instagram stories is great way to build story to engage people and give people inspiration
- Facebook is reaching people where they are - know what time your audience is online
- Your content should Educate, Entertain and Engage
- Use Facebook Live to engage people
- Always reply to people who comment on your post
- Reuse your content when appropriate eg when topical in news, special days/weeks - Mental health awareness day
- Use the measurement tools to find out what works and doesn't eg Facebook Insights, analytics
Watch the webinar:
Social Media for Fundraising from NICVA on Vimeo.
