Social Media for fundraising recording

11 Feb 2021 Sandra Bailie    Last updated: 15 Feb 2021

Louise Brogan from Social Bee delivered a session on using social media for fundraising as part of the CFNI Accelerator programme, funded by Department for Communities.

The recording from this session is available below. Here are some tips from Louise:

  • Think about which platform is right for your organisation
  • Audience – who is your audience and which platforms are they on, demographics, psychographics
  • Your audience is not everyone, you need to be specific
  • Be of value to your audience
  • Shorter is better, 90 minutes
  • Create a conversation – if people feel involved then they will support you. People connect with people
  • Make it easy for people to donate – you can add donate button to FB
  • is a great resource for images
  • Instagram stories is great way to build story to engage people and give people inspiration
  • Facebook is reaching people where they are - know what time your audience is online
  • Your content should Educate, Entertain and Engage
  • Use Facebook Live to engage people
  • Always reply to people who comment on your post
  • Reuse your content when appropriate eg when topical in news, special days/weeks - Mental health awareness day
  • Use the measurement tools to find out what works and doesn't eg Facebook Insights, analytics

Watch the webinar:

Social Media for Fundraising from NICVA on Vimeo.'s picture
by Sandra Bailie

Head of Organisational Development

[email protected]

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