Using LinkedIn to Connect Recording

If you missed it you can watch the recording below.

Some tips from Camilla on improving how you use LinkedIn:

Focus on your purpose

• Use LinkedIn as a platform for sharing your purpose
• Many corporate partnerships come from networks with your staff and volunteer body.
• All great and inspiring leaders all think act and communicate – the golden circle – Why? How? What?
• Why do you get out of bed in the morning and why should anyone care?
• Look at your social selling index- this will allow you to see who good you are at making the right connections

Ways to improve your connections

Couch to 5 K

• My network accept/reject requests
• Reply to messages
• React to your notifications
• Engage with 2-3 posts on your home news feed
• Check who has viewed your profile

Supercharged – do these twice a week

• Search and send requests on your network – make it personal
• Post consistently twice a week
• Get your profile in tip top shape - Make sure you have a professional photograph,.You can use Canva to make a banner for you or your organisation.
• People connect with people – best to have a personal account in LinkedIn

What content works?

• Think about your audience – What do they need? What help can you give them?
• Audience will ask WIIFM – what’s in it for me?
• You are not the hero of your content
• Shows to your first degree connections – if they engage then it shows to their first degree connections – this amplifies your message
• Write for a reading age of 12 years – you may be the expert in your field but others are not. Make them conversational.
• #broetry – how to write for LinkedIn and advice
• Avoid links in the post – the alogrum will download that, put links in the comments
• If you share content then include context.
• Only tag a couple of people
• Think about how your audience is feeling and respond to that

Watch the webinar here:

NICVA Using LinkedIn to connect - with Bespoke Communications from Bespoke Communications on Vimeo.

For more information and help contact Bespoke Communications.